A small-group implementation workshop

Stop waiting for bookings.

Learn to create them.

The Bookings on Demand Intensive™ teaches established B&B, guest house, inn and boutique hotel owners how to generate revenue from past guests — on demand, without discounts.

Here's something most hospitality coaches won't tell you:

"When bookings are slow, the fastest place to look isn't strangers. It's your past guests."

You already have a website. Perhaps some social media. Maybe an OTA listing. And yet when things go quiet, the instinct is to spend more on visibility — more ads, more platforms, more hoping.

I've proven a different approach, in my own B&B and with clients over 12 years: past guests are your most powerful booking lever, and almost nobody is using them.

The difference that changes everything

Most hosts do this

  • Chase visibility

  • Attract strangers

  • Wait and hope

  • Discount to compete

What actually works

  • Create an offer

  • Activate relationships

  • Generate bookings

  • No discounting needed

Visibility attracts strangers. Offers activate relationships. The difference in results is enormous.

Why I can teach this

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Yvonne Halling · Bed and Breakfast Coach

I built my own B&B in France from almost nothing to over £100,000 in just two seasons — without a single online travel agent. That's rare, and it happened because of a system I developed and mastered called the Happy G.U.E.S.T. Formula: an end-to-end guest communications approach that turns your property into a booking engine without relying on OTAs or discounts.

That system won me a prestigious online marketing award. I've now spent 12 years helping other hosts build the same kind of results.

🏆 Award-winning methodology. The Happy G.U.E.S.T. Formula earned a prestigious online marketing award and took Yvonne's French B&B from near-zero to over £100k in two seasons — with no OTA dependency. This intensive is built on that same framework.

The Happy G.U.E.S.T. Formula™

An end-to-end guest communications system. The Bookings on Demand Intensive goes deep on the final pillar.

G

Greet

Welcome guests in a way that sets the tone

U

Upsell

Increase the value of every booking

E

Educate

Help guests get the most from their stay

S

Stay Again

Turn one-time visitors into returning guests

T

Track

Measure what works and repeat it

The Bookings on Demand Intensive™ goes deep on the S — so you can bring past guests back and generate revenue on demand, whenever you need it.

What hosts who've done this say

"We now have 36 booked room nights for March and April from the spring offer I just made to returning guests. Celebrating!"

— June Miller Hershberger

"Woo-hoo! I've had my first booking and that's just off the re-introduction email — sent 6 hours ago! I haven't even sent the actual offer out yet!"

— Jayne Hancock

"I launched my Valentine packages to past guests last night and got my first booking this morning. I'm already selling upsells on new bookings too. Yeah!!!"

— Keltie Master

"About £11k — not bad in a day."

— Workshop participant (name withheld)

"I launched my offer this morning after weeks of procrastination. Within the first hour I got one reservation. Then two more later in the day. Then two MORE came in. The power of this program at its best."

— Marie Militello Heuckroth

Session 1 · Monday June 22nd

Part 1: Finding your hidden booking opportunities

Seasonal moments, local events, festivals, nature experiences, anniversaries, food and wine — I'll show you how to turn ordinary happenings into compelling reasons for guests to return. No discounting, no being pushy.

Part 2: Creating the offer

My proven framework:

Reason

Experience

Story

Deadline

Instead of "Come and stay with us and get 10% off", you'll create offers like:

"Join us for the Lavender Festival Weekend."

"Experience the Fall Colours Package."

"Celebrate our 10th Anniversary with us."

Session 2 · Monday June 29th

Part 3: Writing the emails

The exact five-email structure — teaser, announcement, reminder, FAQs, deadline — with templates provided. Simple and authentic. No complicated copywriting needed.

Part 4: Marketing your offer

How to set up a timed email campaign that gets past guests excited to participate. Plus: how to build four offers per year so you have a repeatable system and never face the anxiety of waiting for bookings again.

By the end of the two sessions, you'll have

  • A complete past guest offer tailored to your property

  • The email campaign to promote it — ready to send

  • A simple system to repeat whenever bookings slow down

  • Four offers mapped out for the year ahead

  • A skill that every thriving host has, and most will never learn

  • No discounts

  • No OTAs

  • No complicated funnels

  • No more hoping

Choose your level of support

All options include both live sessions and leave you with a finished offer ready to send. Click the button below to go to the payment page and choose your level.

Option A

$397

Core workshop

Both live sessions

Workbook

Hot seat mentoring

Finished offer ready to send

Most popular

Option A

$397

With WhatsApp support · max 10

Both live sessions

Workbook

Hot seat mentoring

1:1 WhatsApp help between sessions

Review of your offer

Review of your emails

Finished offer ready to send

Option C

$997

Done-with-you · max 6

Both live sessions

Workbook

Hot seat mentoring

1:1 WhatsApp help between sessions

14 days extra 1:1 mentoring

Review of your offer & emails

Email campaign set up for you

Finished offer ready to send

I'm only running this once before the autumn/fall season. Places are limited to ensure everyone gets my full support.

Frequently asked questions

Will the sessions be recorded?

Yes — both sessions will be recorded so you can revisit them.

I have no idea what offer I could make — will you help with that?

Absolutely. We cover a whole range of offer types that work — you'll pick one that fits your property and guests perfectly.

Do I have to email my past guests?

Yes — and we'll make sure you're saying exactly the things that make them feel special, not sold to.

I feel awkward making offers to past guests — will you help with my confidence?

Yes. Building confidence in what you offer and how you present it is built into everything we do.

Is this part of a bigger programme?

Yes. This intensive goes deep on one pillar of the Happy G.U.E.S.T. Formula™ — Yvonne's complete end-to-end guest communications system. It stands alone as a powerful skill, and also forms part of the wider framework for hosts who want to go further.

Your guests are still travelling. Give them a reason to choose you.

Once you've learned this skill, you'll have the ability to create bookings whenever you need them — for the rest of your hosting career.

Limited places · one cohort only before autumn/fall